The P.E.I. Cattle Producers (PEICP) has been the official voice for beef producers throughout Prince Edward Island for more than 35 years. The PEICP was originally formed in 1976 as the "PEI Cattlemen's Association", and is proud to continue to represent the interests of more than 500 members, provincially, regionally and nationally.
Our Vision: As Island Beef Producers, we collaborate as trusted colleagues with all Maritime Producers and with partners throughout our value chains. We respect and understand our customers and consumers, and market our cattle and differentiated branded beef products to meet their needs locally and globally. Our success is built on responsible and sustainable farming practices and will be continued by our sons and daughters.
- Achieving sustainable incomes for Maritime Beef Producers and Partners
- Securing stable processing partners and market options
- Becoming focused and responsive to our customers and consumers
- Building mutual respect and improving relationships in our communities
- Attracting young and new farmers to our industry
The PEICP represents PEI's beef producers nationally through membership in the Canadian Cattlemen's Association (CCA). The CCA is the national "voice" of Canada's 83,000 beef producers, the Canadian Cattlemen's Association (CCA) structure represents every phase of the production system; the purebred, cow/calf, backgrounding and feedlot sectors. The CCA was founded by producers and is led by a producer-elected board of directors from across Canada. It works with other sectors of the agriculture and food industries on matters of mutual concern.
The PEICP also represents its members regionally on the Maritime Beef Council. This organization is made up of the beef cattle organizations of the three Maritime Provinces. Its main objective is to work collaboratively on issues that affect beef producer across the region.
P.E.I. Cattle Producers is funded by the collection of a mandatory $4.00 levy. This $4.00 levy represents $2.00 for the cow/calf producer and $2.00 for the feedlot producer. This combined levy is collected by processing facilities. These facilities make payments to the PEICP and in turn receive a commission for their efforts. Click here to access the levy submission form for abattoirs.
A producer becomes a member of PEICP if he/she has paid a levy in the last 12 months. If no levy has been paid during the last year, a $5.00 membership fee may be paid. The PEICP currently has more than 500 members.
$1.00 of every $4.00 in levies collected in PEI is considered the National Check-Off (NCO). This money is administered by Canada Beef Inc.(CBI), an organization that was created when the Beef Information Centre (BIC) and Canada Beef Export Federation (CBEF) joined the Canadian Beef Cattle Research, Market Development and Promotion Agency (National Check- Off Agency- NCOA) were amalgamated. The vision of CBI is "to position Canadian beef as the premium beef product of choice for domestic and international markets" while its mission is "to enhance and sustain the profitability of Canadian beef producers through excellence in product promotion, positioning and the facilitation of domestic and international marketing initiatives." This single organization assumes the responsibilities, programs and core functions of all three organizations. Research responsibilities continue to be assigned to the Beef Cattle Research Council.
The business of the PEICP is handled by a six-member Board of Directors and a full time Executive Director. The board consists of a Chairman, Vice-Chair, Secretary-Treasurer and three additional directors. Members of the Board are elected annually from its members. Six producers, one from each of the three counties, and three at large, make up the Board. Each Director is elected for a three year term, renewable for a second term.
Click here for Board Member Bios